Storytelling. Content. Creative.

Web and Print Ads

The Grove in Tennessee wanted a refreshed look and a new take on what would drive interest among its primary demographic. Working with an ad agency, I synthesized buyer personas, research on the previous campaigns¬†and new conversations with the builder of the Grove to create a new ad campaign based upon the headline and concept:¬†“Where you live changes how you live.”

The campaign includes advertising, digital and print postcards, email and collateral.

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