Yellow Tag campaign
Yellow tag is a bi-yearly ad campaign that promotes non-national brand labels to customers across 220 stores and millions online. Offering deals on wine spirits and beer, the customers are given the top recommendations from Total wine buyers and experts across the world. The campaign is made upwards of 150 digital assets, across the e-commerce site, mobile app, email and social media. Platform instore and video signage is created to enhance the instore shopping buying experience.